Dodge Dealer

The Definition of American Muscle

Dodge is a brand that has always stood for American muscle, offering drivers dependability and power in each vehicle that comes off the line. Since its founding more than a century ago, Dodge has been a household name in the automotive world, known for its potent engines, avant-garde styling, and enduring heritage. Dodge's narrative is one of tenacity, inventiveness, and the quest for perfection—from modest origins to becoming a mainstay of American car culture.

In 1900, brothers John and Horace Dodge founded the Dodge Brothers Company in Detroit, Michigan, which is when the Dodge brand first appeared. At first, the business provided assembly and parts to well-known automakers like Ford and Oldsmobile. But in 1914, the Dodge brothers decided to start making their own cars and introduced the first Dodge Model 30, a sturdy and dependable vehicle that was well-liked by a wide range of drivers.

The Dodge brand's dedication to quality and innovation allowed it to quickly take off in the automobile industry. This led to a number of ground-breaking innovations in the 1920s and 1930s, such as hydraulic brakes and all-steel bodywork, which revolutionized the industry and raised standards for performance and safety. Dodge also contributed military vehicles, including trucks and ambulances, to the Allied forces during World Wars I and II, cementing the brand's reputation for toughness and longevity.

The brand took it one step further in the 1960s and 1970s, introducing legendary muscle vehicles like the Charger and Challenger. These cars not only won fans' hearts but solidified the brand's position as a dominant force, and before long, you could see the Dodge brand not only on the highway beside you but also on drag strips and racetracks all over America thanks to their aggressive styling, powerful engines, and unparalleled speed.

Like all brands, there were some challenges along the way. For Dodge, these challenges came in the late 20th century, when the brand encountered a number of formidable obstacles, including changes in customer preferences and economic downturns. Still, Dodge survived these obstacles by leaning on its history and engineering know-how to reimagine itself for the modern driver.

Dodge's history in the automobile industry is a tale of tenacity, inventiveness, and performance-driven devotion, allowing the brand to make a lasting impact on the automotive industry, from its humble beginnings as a parts supplier to its current position as a leader in the muscle car market. One thing is clear as it keeps evolving and adapting to the times: Dodge's spirit will persist and propel the brand into a new age of automotive greatness.

Shop New and Used Dodge Vehicles With Our Team

We carry a large selection of new and used Dodge models, giving you the opportunity to choose the right one for you. In addition, our friendly and knowledgeable team will take the time to answer any questions you might have about the Dodge lineup. Whether you need a vehicle that transports you and your family, like the Dodge Durango, or you're looking to boost your performance as you travel down the road with options like the above-mentioned Charger or Challenger, we have the vehicles to meet your needs. Additionally, we can review the features and amenities the Dodge Hornet offers, as it's the brand's first hybrid electric vehicle. The Hornet gives you the best of both worlds, offering a longer driving range with the combined hybrid power or the option to put the Hornet in Electric Mode to reduce your carbon footprint even further.

We can also explore the pre-owned options we have on our lot, giving you the chance to increase the value of your investment while also boosting your chance to own a top-tiered model within your budget. Even better? The Roanoke Advantage mentioned above applies to our used inventory as well, ensuring continued support after the sale. Whether shopping new or used, you'll find sophistication, functionality, and, above all, performance throughout the Dodge lineup. You can begin your shopping experience by checking out our inventory online or talking with a team member in person. With the dynamic choices we have available, we're sure you'll find the one that meets your needs.

We’re Here for You Throughout the Ownership of Your Dodge Vehicle

It's great to offer special perks like the Roanoke Advantage, but in order for that advantage to truly be a benefit for you, a strong and talented team needs to be on the other end. You'll be glad to know that we hold up our end of the bargain all the way through, giving you the services your car needs long after the sale with our factory-trained technicians. Not only that, but our state-of-the-art service center uses the latest tools in the industry to ensure your vehicle continues to perform for years to come. You can schedule your service online or by calling. Additionally, we do our best to work around your busy schedule, offering Saturday hours and pickup and drop-off options.

Add Some Power to Your Daily Drive

If you're ready to add some power to your daily drive, our team at Roanoke Motors Chrysler Dodge Jeep Ram has the answer, with a wide selection of the latest Dodge vehicles as well as a varied pre-owned inventory to consider. Along with power and performance, you'll also get advanced technology, efficiency, safety, and comfort in each vehicle you consider. Our team is committed to ensuring drivers in our community and the surrounding area have the right vehicles and the support to keep those vehicles up and running for years to come. Drop in and talk to a member of our team to see how a Dodge vehicle meets your daily driving needs.